Content Marketing

Tactile Marketing is a term we have coined for traditional eyes-on hands-on, touchy-feely marketing. You know, old school. Logo designs, corporate branding, literature, company brochures, presentation folders, sales literature and direct mail postcards, mailers and newsletters. Even well branded tradeshow displays and environmental graphics. 

Industrial products are bought not sold. When a B2B customer has a need they will research and seek out potential vendors. We create and distribute important, topical and relevant content about your company, equipment brands, products and industry so when potential customers decide to look for information to make a buying decision; your company is a highly visible and credible choice. 

Content marketing brings qualified customers to you!

Today’s demand for fast and reliable information makes the Internet a go to point for consumers. Having a blog is both unique and successful because of its ability to regularly share new content. The Ousset Agency will provide fresh content that is valued for your information-hungry customers while also exposing new content for search engines to optimize your online influence.

Optimizing social media platforms is an important part of today’s connected world. Social media can be a key strategy to growing a business and expanding its customer base. Our service professionals can manage your social media accounts to increase traffic and gain attention.

PR offers several advantages that can’t be achieved as well with other promotional options. The media can play a big role in the image of a company since most audiences identify it as a third party with an unbiased opinion. The Ousset Agency handles our client’s public relation campaigns to establish credibility and exposing to a target market with more detailed information.

A company’s website is the first and perhaps the only chance to market its product or services to its online customers. It is essential to be sure that you are achieving a number of components to optimize your website content. Allow The Ousset Agency to use our professional services to construct quality content for your website and enhance audience satisfaction, as well as search engine optimization.

Employees – the most important part of any business. A happy employee is a productive employee and no business can run effectively without them. We help implement employee relations programs for our clients to strengthen commitment and loyalty of employees.

Webinars are a convenient, simple way to stay connected to your customers and colleagues. Many people today prefer to learn about new concepts and ideas in a visual way, rather than reading or listening. An effective webinar can be fun and entertaining, while conveying important messages about your company’s products and solutions. We can help you prepare a budget-friendly webinar to impress your audience.

Businesses utilize presentations for many different reasons. Having a strong and effective presentation means getting involved with an audience in an interactive way. We offer professional solutions to providing effective and quality presentation production.

A good whitepaper takes research, dedication and commitment. As opposed to blogs and website pages, whitepapers are in-depth and detailed informational pieces designed to explain the ins and outs of a specific process or product. Not everyone will want to read a whitepaper, but conscientious decision makers often do before deciding on a large purchase. Our content writers can help you with research and copy to produce this marketing tool, while our graphic designers can help your whitepaper create credibility and trust.

The Ousset Agency has been at the forefront of video development since television production and company video presentations morphed into video content marketing. Video development has changed through the years and now than ever due to social media photographic images and video development are at the top of the content marketing to do list. Whether it be for SEO organic rankings or better customer engagement, video is a critical part of your marketing plan. From concept through editing and post production, The Ousset Agency’s creativity gets results!

 

We take traditional advertising, marketing and public relations principles and apply them to advanced digital technologies. Our mission is to help businesses achieve their marketing goals and improve their sales by providing counsel and expertise in the ever-changing technology landscape of today’s marketing world.

The Ousset Agency helps businesses reach their sales and marketshare objectives by developing and implementing a marketing communications strategy that is unique to their company. The combination of digital marketing, content marketing or tactile marketing tools depends on each client’s specific objective or marketing challenge.

At The Ousset Agency, we believe that listening is critical to accomplishing the best and highest results for your company. That’s why we meet with you and listen to your hopes and ideas to understand exactly what your vision is for you and your company. Together, our team of creative, skilled and professional marketing specialists work hand-in-hand with you to achieve those goals, as well as providing you with the benefit of our experience and up-to-date strategies in what can sometimes be a confusing and ever-changing landscape of marketing options.

You know your business. We know how to market your business by helping you create attention-grabbing materials and strategies to find your customers and retain them.

Ready to reach your next objective? Get Ousset to create a strategy to meet your company's goals.