Public relations can be your most cost effective tool to gain awareness. Keeping the local media aware of the continued growth of your dealership with hirings, promotions, new product lines and services will keep your dealership's name in front of the business and financial community. The awareness gained from an organized public relations effort has a tremendous positive effect on your company's image. Research shows the results are five times greater than that of an ad campaign of equal size. Combined with a marketing campaign, public relations has a multiplier effect on your sales.