Tactile Marketing is a term we have coined for traditional eyes-on hands-on, touchy-feely marketing. You know, old school. Logo designs, corporate branding, literature, company brochures, presentation folders, sales literature and direct mail postcards, mailers and newsletters. Even well branded tradeshow displays and environmental graphics. Talk about engagement when a customer touches and interacts with real paper and ink. Especially in this digital age, there is an affinity for the tactile experience.
Brochures & Literature