Thank you for your interest in The Ousset Agency! If you would like our agency to make suggestions to assist with your dealership marketing, please fill out the questionnaire below.

In filling out this form you may need to look up information and come back to the form. To retrieve the data at a later date, you must fill out the bolded fields. If you need any assistance, please call us toll free at (866) 268-7738.

Continue from previous session

required fields are bold
E-mail: Password:
      password is case sensitive. must be 6-10 characters.
Name: Dealer:
Phone: Fax:
Address: Suite:

1. Please name the top three equipment lines you represent in rank order: 
1.
2.
3.
2. Please check the following for which you are an authorized dealer 
AAR Brooks & Perkins
Acme Steel
Advance Machine Co.
American-Lincoln
American Manufacturing Co.
Automatic Switch Co.
Bay Products
Big Joe Manufacturing
Bluff Welding, Inc.
BT Prime Mover
Bobcat Products
E.W. Buschman Co.
Cascade Corp.
Central Welding & Machine Co.
Chalfant Fabricators
Cloud Corp.
Cushman, Inc.
Drexel Industries
ECOA
Eaton Corp.
Excide
Furnas Electic Co.
Gould Electronics
Harper Trucks, Inc.
Hoffman Engineering Co.
Houston Wire Works
 		Inca Metal Products
KD Manitou
KW Battery, Inc.
Kubota Tractor Corp.
Lyon Metal Products
Magliner
Microswitch
PowerBoss
Presto Lifts
Raymond
Republic Storage
Rubbermaid Commercial
Schaeff, Inc.
Serco Engineering Co.
Skyjack
Steel King Industries
Stokvis Multiton
Teledyne Princeton
Telemecanique
Tennant Co.
Up-Right Aerial Platforms
Valla Crane Corp.
Valley Craft
White Carrousels
Whitney Rand Manufacturing
Unarco Material Handling
3. Briefly indicate your dealer's history. Include the number of years in business and number of owners etc.: 
4. Please break down your current sales into percentages for the following categories: 
 % New Equipment Sales
 % Used Equipment Sales
 % Aftermarket Parts & Service
 % Allied Equipment
 % Rentals
5. Do you want your marketing plan to change the breakdown above? If so, please note your preference: 
6. Please indicate which advertising mediums you are currently using: 
Newspaper
Direct Mail
Yellow Pages
Promotions
Radio
Television
Outdoor
Other
Other
Other
7. What is your company's present system for sales calls for new business: 
8. How was your Dealership initially introduced to the marketplace: 
9. Please list separately the counties which you currently cover: 
10. Are there any legal constraints to take into consideration with respect to your advertising? 
11. Within your territory, who are your chief competitors? What are their major brands? 
12. Are there any industries unique to your market area to include as part of your primary target market? 
13. What is your fiscal year? 
14. What are you projected annual gross sales for this year? 
$ 
15. What are you projected net sales for this year? 
$ 
16. What percentage of increase do you plan to attain this year? 
  %
17. Do you have a primary marketing objective this year (i.e. to increase sales on a specific model, brand, or department)? 
18. Does your company have an established advertising budget? If so, what is the budget? How was it determined and what does it include? 
19. Do you have a company brochure? 
Yes
No
20. Does your dealership have a web page? 
Yes, the address is
No
21. Do you have a customer database to use for a mailing list? If so, what is its approximate size? 
Yes, the list contains   contacts
No
22. What is your company's perception by customers and the general public? 
23. Please list the top three reasons why a customer should do business with your company: 
1. 
2. 
3. 
24. Please list the top three reasons why a customer selects a competitor over your dealership: 
1. 
2. 
3. 
25. What is your primary location? And branch locations? 
26. What is your company's policy on community involvement? Does your company take a high or low profile? 
To allow us to further analyze your business, it would benefit us to receive samples of your previous marketing efforts. Please snail mail such materials to: 20475 Hwy 46 W, Ste. 180-602, Spring Branch, TX 78070.